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Hello

I'm a Senior Product Designer with extensive experience crafting impactful, user-centric mobile and web-based applications.

Gab from Alpian

Check out my work and get in touch.

Products

Products

Explore some of the most recent products I've worked on.

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App

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​Alpian is Switzerland's first digital private bank, offering a mobile-first banking experience that combines everyday banking with personalized investment and private banking services.​​

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Web App

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Rembrandt is a CRM designed to support Customer Support agents and Wealth Advisors in managing client interactions efficiently, streamlining their daily workflows, and providing quick access to essential client information.​

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GenAI Chat​

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An AI-powered chat assistant designed to support bank operators in handling inheritance cases with accuracy and efficiency. 

Design Systems

Design Systems

Creating a design system is complex, but extremely rewarding. I designed the one for web independently, while for mobile I led the initiative and helped craft it, coordinating a team of designers to bring it together.

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A unified UI framework built to standardize UX across our client’s entire web ecosystem. By creating a single source of truth for typography, components, and interaction patterns, I managed to cut design handoff time by 70% and ensured pixel-perfect consistency across 8+ web apps.

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Built on deep foundational research, this design system was shaped around atomic design principles to ensure long-term scalability. We identified core building blocks early, defined tokens to enforce consistency, and established a robust set of rules to support the hundreds of components the system has grown into.

Case Studies

UX Case Studies

A deep dive into the Design Thinking framework, applied across this collection of freelance projects. Through detailed case studies, I analyzed challenges, uncovered opportunities, and designed impactful solutions for my clients.

Steps from start to finish: Empathize, Define, Ideate, Prototype and Test. Repeat.

Car dealership

Responsive website

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A web app with dashboard and an integrated marketplace, where car dealers can find and manage the best deals in the market.

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Main user flow considered: checkout in the newly integrated marketplace.

Read.y

App

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Read.y is an app conceived to help preschoolers approach reading activities, by learning the alphabet through an engaging and effective game.

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Main user flow considered: gameplay level completion.

Citty

App & Responsive Website (mock project)

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Citty is a platform where people can connect with their municipality, so they can suggest ways to improve the city they live in.

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Main user flow considered: new project submission form.

Titian Red: Digital Marketing & Design Studio

In 2019, a designer, a developer, and I launched Titian Red – Digital Marketing & Design Studio, a joint venture to help businesses navigate digital transformation. Our goal was to equip local and international brands with the tools to establish a strong online presence and connect with the modern digital audience. Here’s what we built.

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